SEC-registered independent wealth management RIA
Common Cents Planning
As of its Form ADV filed February 12, 2026, Common Cents Planning, an SEC-registered independent wealth management RIA in Glen Mills, Pennsylvania, reported $542.4 million in regulatory assets under management across 1,431 accounts, ranking #138 among independent RIAs in Pennsylvania by assets.
Registration
- Main office
- Glen Mills, PA
- Registration
- SEC-registered, Approved
- CRD number
- 120131
- SEC file number
- 801-62686
- Registered since
- January 14, 2004
- Latest Form ADV filing
- February 12, 2026
- Legal name
- PLANNING DIRECTIONS, INC.
- Organized as
- Corporation
- Fiscal year ends
- December
- Other offices
- 1
Key figures
- Regulatory assets under management
- $542.4 million
- Discretionary
- $499.6 million (92.1%)
- Non-discretionary
- $42.9 million
- Accounts
- 1,431 (1,420 discretionary)
- Clients
- 480, approximate as reported
- Employees
- 8
- Advisory staff
- 4 performing investment advisory functions
- Average account
- $379,067
- Asset growth, 1 year
- 11.6% (from $486.1 million a year earlier)
- Asset growth, 3-year annual rate
- 17.5% (from $334.4 million three years earlier)
- Asset growth, 5-year annual rate
- 12.2% (from $304.4 million five years earlier)
- Client growth, 1 year
- 8.1% (from 444)
Independent wealth management RIA: individual and high net worth clients hold at least half of its regulatory assets, it offers financial planning or portfolio management for individuals, and it is not a broker-dealer, a bank or part of one by the directory's rules. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among independent wealth management RIAs.
| Ranking | Nationally | In Pennsylvania | Value |
|---|---|---|---|
| Largest independent RIAs by assets under management | #2,412 | #138 | $542.4 million |
| Fastest-growing independent RIAs over one year | #4,693 | #220 | 11.6%from $486.1 million |
| Fastest-growing independent RIAs over three years | #2,217 | #93 | 17.5%from $334.4 million |
| Fastest-growing independent RIAs over five years | #1,825 | #85 | 12.2%from $304.4 million |
| Independent RIAs with the biggest asset gains over one year | #3,181 | #171 | $56.3 million |
| Independent RIAs with the most clients | #2,363 | #117 | 480 |
| Independent RIAs with the fastest client growth over one year | #1,862 | #86 | 8.1%from 444 |
| Independent RIAs with the most accounts | #1,765 | #90 | 1,431 |
| Independent RIAs with the most advisory staff | #3,365 | #177 | 4 |
| Independent RIAs with the most high net worth clients | #2,175 | #113 | 144 |
| Independent RIAs with the most CFP professionals | #680 | #39 | 5 |
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 1, 2010 | $82.9 million |
| October 3, 2011 | $99.3 million |
| October 1, 2012 | $109.0 million |
| October 1, 2013 | $125.9 million |
| October 1, 2014 | $158.1 million |
| October 1, 2015 | $152.3 million |
| October 3, 2016 | $159.6 million |
| October 2, 2017 | $179.9 million |
| October 1, 2018 | $213.2 million |
| October 1, 2019 | $210.1 million |
| October 1, 2020 | $256.5 million |
| October 4, 2021 | $304.4 million |
| October 3, 2022 | $371.3 million |
| October 5, 2023 | $334.4 million |
| October 1, 2024 | $422.8 million |
| September 2, 2025 | $486.1 million |
| October 2, 2026 | $542.4 million |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| High net worth individuals 144 clients | $363.0 million | |
| Individuals (other than high net worth) 308 clients | $134.4 million | |
| Other 11 clients | $42.9 million | |
| Pension and profit sharing plans fewer than 5 clients | $1.2 million | |
| Corporations or other businesses fewer than 5 clients | $1.0 million | |
| Charitable organizations fewer than 5 clients | $44,004 |
How the firm is paid
- A percentage of assets under management
- Hourly charges
Advisory services
- Financial planning
- Portfolio management for individuals or small businesses
- Pension consulting
Financial planning clients (Item 5.H): 11-25.
Wrap fee program sponsor or portfolio manager: no.
Other business, affiliations and custody
Other business activities (Item 6.A)
None reported.
Financial industry affiliations (Item 7.A)
None reported.
Custody (Item 9)
The firm reported no custody of client cash or securities.
Investment adviser representatives
- IARs registered with the firm
- 6
- Also registered through a broker-dealer
- 0
- Employees who are IARs (Form ADV 5.B(3))
- 4
Designations held by the firm's IARs: CFP 5, ChFC 1.
1 of the firm's 6 IARs is registered in jurisdictions that require IAR CE. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
On Form ADV Item 11 the firm answered yes to 0 disclosure questions. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in Pennsylvania
| Firm | City | RAUM |
|---|---|---|
| Lansing Street Advisors | Ambler | $555.0 million |
| Hamel Associates,inc. | Allentown | $548.3 million |
| Stewardship Advisors, LLC | Mount Joy | $545.2 million |
| Marion Wealth Management | Monroeville | $543.4 million |
| Collective Family Office, LLC | York | $533.4 million |
The five independent RIAs nearest in regulatory assets with a main office in the same state.
Elsewhere
- Common Cents Planning on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: www.commoncentsplanning.com
- Independent RIAs in Pennsylvania
Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.