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For asset managers

SEC-registered independent wealth management RIA

Marotta Wealth Management, Inc.

As of its Form ADV filed October 1, 2026, Marotta Wealth Management, Inc., an SEC-registered independent wealth management RIA in Charlottesville, Virginia, reported $686.0 million in regulatory assets under management across 1,947 accounts, ranking #52 among independent RIAs in Virginia by assets.

Registration

Main office
Charlottesville, VA
Registration
SEC-registered, Approved
CRD number
115645
SEC file number
801-62848
Registered since
March 10, 2004
Latest Form ADV filing
October 1, 2026
Legal name
MAROTTA ASSET MANAGEMENT, INC.
Organized as
Corporation
Fiscal year ends
December
Other offices
0

Key figures

Regulatory assets under management
$686.0 million
Discretionary
$660.9 million (96.3%)
Non-discretionary
$25.1 million
Accounts
1,947 (1,790 discretionary)
Clients
367, approximate as reported
Employees
16
Advisory staff
12 performing investment advisory functions
Average account
$352,355
Asset growth, 1 year
13.6% (from $603.8 million a year earlier)
Asset growth, 3-year annual rate
9.3% (from $524.8 million three years earlier)
Asset growth, 5-year annual rate
7.8% (from $470.7 million five years earlier)
Client growth, 1 year
-1.1% (from 371)

Independent wealth management RIA: individual and high net worth clients hold at least half of its regulatory assets, it offers financial planning or portfolio management for individuals, and it is not a broker-dealer, a bank or part of one by the directory's rules. How firms are classed.

Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.

Rankings

Among independent wealth management RIAs.

Assets over time

Marotta Wealth Management, Inc.: regulatory assets under managementThe SEC's yearly snapshots and the latest filing. Years of state registration are not in the SEC files.RAUM the firm reported in each snapshot, October 1, 2010 to October 2, 2026.
$0$200M$400M$600M$800M201020132016202020232026$686MOctober 1, 2010: $164.2 millionOctober 3, 2011: $202.0 millionOctober 1, 2012: $196.6 millionOctober 1, 2013: $243.3 millionOctober 1, 2014: $272.3 millionOctober 1, 2015: $282.6 millionOctober 3, 2016: $258.0 millionOctober 2, 2017: $307.7 millionOctober 1, 2018: $360.9 millionOctober 1, 2019: $365.5 millionOctober 1, 2020: $442.6 millionOctober 4, 2021: $470.7 millionOctober 3, 2022: $569.6 millionOctober 5, 2023: $524.8 millionOctober 1, 2024: $591.2 millionSeptember 2, 2025: $603.8 millionOctober 2, 2026: $686.0 million
Data table
Marotta Wealth Management, Inc.: regulatory assets under management
As ofRAUM
October 1, 2010$164.2 million
October 3, 2011$202.0 million
October 1, 2012$196.6 million
October 1, 2013$243.3 million
October 1, 2014$272.3 million
October 1, 2015$282.6 million
October 3, 2016$258.0 million
October 2, 2017$307.7 million
October 1, 2018$360.9 million
October 1, 2019$365.5 million
October 1, 2020$442.6 million
October 4, 2021$470.7 million
October 3, 2022$569.6 million
October 5, 2023$524.8 million
October 1, 2024$591.2 million
September 2, 2025$603.8 million
October 2, 2026$686.0 million

Clients and services

Client mix

Regulatory assets by client typeForm ADV Item 5.D, as reported. Client counts are approximate.
MeasureBarRAUM
High net worth individuals 185 clients $610.4 million
Individuals (other than high net worth) 169 clients $52.6 million
Pension and profit sharing plans 10 clients $22.2 million
Charitable organizations fewer than 5 clients $849,412
Banking or thrift institutions fewer than 5 clients $0
State or municipal government entities fewer than 5 clients $0
Other investment advisers fewer than 5 clients $0
Insurance companies fewer than 5 clients $0
Sovereign wealth funds and foreign official institutions fewer than 5 clients $0
Corporations or other businesses fewer than 5 clients $0

How the firm is paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees

Advisory services

  • Financial planning
  • Portfolio management for individuals or small businesses
  • Portfolio management for businesses or institutional clients
  • Pension consulting
  • Selection of other advisers
  • Educational seminars or workshops

Financial planning clients (Item 5.H): 251-500.

Wrap fee program sponsor or portfolio manager: no.

Other business, affiliations and custody

Other business activities (Item 6.A)

None reported.

Financial industry affiliations (Item 7.A)

None reported.

Custody (Item 9)

The firm reported custody of client cash or securities, $206.5 million in total.

Investment adviser representatives

IARs registered with the firm
9
Also registered through a broker-dealer
0
Employees who are IARs (Form ADV 5.B(3))
9

Designations held by the firm's IARs: CFP 7.

Between 1 and 2 of the firm's 9 IARs are registered in jurisdictions that require IAR CE. The source counts registrations by jurisdiction, and many IARs are registered in more than one, so the exact number is not knowable from it. IAR CE requirements by state.

Counts only. AdvisorIQ does not list individual people.

Disclosures

On Form ADV Item 11 the firm answered yes to 0 disclosure questions. See the detail on IAPD.

Succession and acquired firms

On Form ADV Item 4 the firm did not report succeeding to another adviser's business.

Succession and M&A for advisors

Similar-sized firms in Virginia

The five independent RIAs nearest in regulatory assets with a main office in the same state.

Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.

Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.