SEC-registered wealth management firm Broker-dealer affiliated
USA Financial Securities LLC
As of its Form ADV filed March 27, 2026, USA Financial Securities LLC, an SEC-registered, broker-dealer affiliated wealth management firm in Ada, Michigan, reported $296.5 million in regulatory assets under management across 1,529 accounts, ranking #134 among all wealth firms in Michigan by assets.
Registration
- Registration
- SEC-registered, Approved
- CRD number
- 103857
- SEC file number
- 801-68276
- Registered since
- August 24, 2007
- Latest Form ADV filing
- March 27, 2026
- Organized as
- Limited Liability Company
- Fiscal year ends
- December
- Other offices
- 100
Key figures
- Regulatory assets under management
- $296.5 million
- Discretionary
- $205.3 million (69.3%)
- Non-discretionary
- $91.2 million
- Accounts
- 1,529 (1,045 discretionary)
- Clients
- 1,620, approximate as reported
- Employees
- 172
- Advisory staff
- 134 performing investment advisory functions
- Average account
- $193,921
- Asset growth, 1 year
- -1.7% (from $301.5 million a year earlier)
- Asset growth, 3-year annual rate
- 9.9% (from $223.5 million three years earlier)
- Asset growth, 5-year annual rate
- 6.9% (from $212.0 million five years earlier)
- Client growth, 1 year
- -11.8% (from 1,837)
Broker-dealer affiliated. The firm is itself a broker-dealer as well as an investment adviser (Form ADV Item 6.A(1)). It is ranked among all wealth firms, the directory's view that includes wirehouses and broker-dealer firms, not in the main lists of independent RIAs. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among all wealth firms, including wirehouses and broker-dealer firms.
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 1, 2010 | $41.3 million |
| October 3, 2011 | $64.4 million |
| October 1, 2012 | $65.1 million |
| October 1, 2013 | $79.4 million |
| October 1, 2014 | $109.4 million |
| October 1, 2015 | $163.0 million |
| October 3, 2016 | $172.6 million |
| October 2, 2017 | $262.3 million |
| October 1, 2018 | $353.5 million |
| October 1, 2019 | $246.2 million |
| October 1, 2020 | $188.9 million |
| October 4, 2021 | $212.0 million |
| October 3, 2022 | $224.8 million |
| October 5, 2023 | $223.5 million |
| October 1, 2024 | $268.7 million |
| September 2, 2025 | $301.5 million |
| October 2, 2026 | $296.5 million |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| Individuals (other than high net worth) 1,185 clients | $211.9 million | |
| High net worth individuals 53 clients | $79.4 million | |
| Corporations or other businesses 8 clients | $5.2 million |
How the firm is paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
- Commissions
Advisory services
- Financial planning
- Portfolio management for individuals or small businesses
- Selection of other advisers
Financial planning clients (Item 5.H): 51-100.
Wrap fee program sponsor or portfolio manager: yes.
Other business, affiliations and custody
Other business activities (Item 6.A)
- Broker-dealer
Financial industry affiliations (Item 7.A)
- Other investment adviser
- Insurance company or agency
Custody (Item 9)
The firm reported no custody of client cash or securities.
Investment adviser representatives
- IARs registered with the firm
- 128
- Also registered through a broker-dealer
- 111
- Employees who are IARs (Form ADV 5.B(3))
- 134
Designations held by the firm's IARs: CFP 15, ChFC 13, CFA 1, PFS 1.
Between 54 and 128 of the firm's 128 IARs are registered in jurisdictions that require IAR CE. The source counts registrations by jurisdiction, and many IARs are registered in more than one, so the exact number is not knowable from it. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
On Form ADV Item 11 the firm answered yes to 5 disclosure questions. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in Michigan
| Firm | City | RAUM |
|---|---|---|
| Maner Wealth | Lansing | $299.5 million |
| Stonepath Wealth Management | Traverse City | $299.5 million |
| Calder Financial Group | Ada | $297.0 million |
| Palatine Hill Wealth Management | Birmingham | $295.9 million |
| Stewardship Trust Advisors | Grandville | $294.9 million |
The five wealth firms, broker-dealer affiliated firms included, nearest in regulatory assets with a main office in the same state.
Elsewhere
- USA Financial Securities LLC on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: www.usafinancial.com
- Wealth management firms in Michigan
Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.