# Independent RIAs in New Mexico

As of October 2, 2026, 66 independent wealth management RIAs based in New Mexico reported $6.4 billion in regulatory assets under management; the largest by assets was John Moore & Associates Inc, with $1.0 billion.

As of: 2026-10-02
Address: https://advisoriq.com/ria/states/new-mexico/

## Facts

- state: New Mexico
- code: NM
- population: Independent wealth management RIAs: firms whose individual and high net worth clients hold at least half of their regulatory assets and that offer financial planning or portfolio management for individuals, leaving out broker-dealers, banks and their advisory arms. Asset managers, private fund managers and pension consultants are not in the directory.
- latest: independent: accounts: 17384, firms: 66, median_raum: 36665586, raum: 6375889837, advisory_employees: 134, avg_account: 366767.708064887, band_100m_250m: 15, band_100m_250m_raum: 2305084402, band_10b_plus: 0, band_10b_plus_raum: 0, band_1b_5b: 1, band_1b_5b_raum: 1028769091, band_250m_500m: 2, band_250m_500m_raum: 755227779, band_500m_1b: 2, band_500m_1b_raum: 1605302766, band_5b_10b: 0, band_5b_10b_raum: 0, band_lt100m: 33, band_lt100m_raum: 681505799, bd_affiliated_share: 0, cfp_professionals: 36, clients: 9729, custody_share: 0.106060606060606, employees: 173, fee_aum_pct_share: 0.909090909090909, fee_commissions_share: 0, fee_fixed_share: 0.424242424242424, fee_hourly_share: 0.5, fee_other_share: 0.0757575757575758, fee_performance_share: 0.0454545454545455, fee_subscription_share: 0.0303030303030303, financial_planning_share: 0.787878787878788, firms_with_raum: 53, iars: 127, mean_raum: 120299808.245283, new_firms: 7, p25_raum: 10404710, p75_raum: 151158000, p90_raum: 208337106.4, raum_discretionary: 5782149911, top10_share: 0.680510916738413, independent_sec: accounts: 14356, firms: 18, median_raum: 177862605.5, raum: 5491991536, advisory_employees: 72, avg_account: 382557.225968236, band_100m_250m: 13, band_100m_250m_raum: 2102691900, band_10b_plus: 0, band_10b_plus_raum: 0, band_1b_5b: 1, band_1b_5b_raum: 1028769091, band_250m_500m: 2, band_250m_500m_raum: 755227779, band_500m_1b: 2, band_500m_1b_raum: 1605302766, band_5b_10b: 0, band_5b_10b_raum: 0, band_lt100m: 0, band_lt100m_raum: 0, bd_affiliated_share: 0, cfp_professionals: 22, clients: 8016, custody_share: 0.222222222222222, employees: 98, fee_aum_pct_share: 1, fee_commissions_share: 0, fee_fixed_share: 0.5, fee_hourly_share: 0.555555555555556, fee_other_share: 0, fee_performance_share: 0, fee_subscription_share: 0, financial_planning_share: 0.944444444444444, firms_with_raum: 18, iars: 62, mean_raum: 305110640.888889, new_firms: 0, p25_raum: 151707750, p75_raum: 322841265.5, p90_raum: 799964269.4, raum_discretionary: 5062775314, raum_growth_1y: 0.0442848622640517, successions: 0, top10_share: 0.79003447284264, state: accounts: 3028, firms: 48, median_raum: 13603424, raum: 883898301, advisory_employees: 62, avg_account: 291908.289630119, band_100m_250m: 2, band_100m_250m_raum: 202392502, band_10b_plus: 0, band_10b_plus_raum: 0, band_1b_5b: 0, band_1b_5b_raum: 0, band_250m_500m: 0, band_250m_500m_raum: 0, band_500m_1b: 0, band_500m_1b_raum: 0, band_5b_10b: 0, band_5b_10b_raum: 0, band_lt100m: 33, band_lt100m_raum: 681505799, bd_affiliated_share: 0, cfp_professionals: 14, clients: 1713, custody_share: 0.0625, employees: 75, fee_aum_pct_share: 0.875, fee_commissions_share: 0, fee_fixed_share: 0.395833333333333, fee_hourly_share: 0.479166666666667, fee_other_share: 0.104166666666667, fee_performance_share: 0.0625, fee_subscription_share: 0.0416666666666667, financial_planning_share: 0.729166666666667, firms_with_raum: 35, iars: 65, mean_raum: 25254237.1714286, new_firms: 7, p25_raum: 6085403, p75_raum: 36332793, p90_raum: 57015978.4, raum_discretionary: 719374597, top10_share: 0.686629502866303
- broker_dealer_affiliated_not_included: firms: 0, raum: 0
- series: firms: segment: independent_sec, unit: count, points: as_of: 2018-10-01, value: 9; as_of: 2019-10-01, value: 11; as_of: 2020-10-01, value: 11; as_of: 2021-10-04, value: 14; as_of: 2022-10-03, value: 16; as_of: 2023-10-05, value: 18; as_of: 2024-10-01, value: 21; as_of: 2025-09-02, value: 20; as_of: 2026-10-02, value: 18, raum: segment: independent_sec, unit: usd, points: as_of: 2018-10-01, value: 2274788314; as_of: 2019-10-01, value: 2318700848; as_of: 2020-10-01, value: 2825876427; as_of: 2021-10-04, value: 3773899229; as_of: 2022-10-03, value: 4265362994; as_of: 2023-10-05, value: 4459150329; as_of: 2024-10-01, value: 5705421916; as_of: 2025-09-02, value: 5259093313; as_of: 2026-10-02, value: 5491991536, accounts: segment: independent_sec, unit: count, points: as_of: 2018-10-01, value: 5347; as_of: 2019-10-01, value: 6080; as_of: 2020-10-01, value: 6641; as_of: 2021-10-04, value: 9806; as_of: 2022-10-03, value: 8992; as_of: 2023-10-05, value: 12241; as_of: 2024-10-01, value: 15238; as_of: 2025-09-02, value: 14453; as_of: 2026-10-02, value: 14356, median_raum: segment: independent_sec, unit: usd, points: as_of: 2018-10-01, value: 216899999; as_of: 2019-10-01, value: 138300000; as_of: 2020-10-01, value: 161045049; as_of: 2021-10-04, value: 175447171; as_of: 2022-10-03, value: 157016785; as_of: 2023-10-05, value: 151515566; as_of: 2024-10-01, value: 162444000; as_of: 2025-09-02, value: 156202551; as_of: 2026-10-02, value: 177862605.5
- top_10: largest: rank: 1, crd: 109791, firm: John Moore & Associates Inc, city: Albuquerque, value: 1028769091; rank: 2, crd: 282089, firm: Zanetti Financial, LLC, city: Albuquerque, value: 809369167; rank: 3, crd: 106802, firm: Westwind Capital, city: Las Cruces, value: 795933599; rank: 4, crd: 145687, firm: Portfolio Wealth Advisors, city: Albuquerque, value: 395456386; rank: 5, crd: 322276, firm: Bco Wealth Management, LLC, city: Carlsbad, value: 359771393; rank: 6, crd: 333331, firm: Madrid Wealth Management, city: Albuquerque, value: 212050883; rank: 7, crd: 159402, firm: Sandia Wealth Management, LLC, city: Albuquerque, value: 193482000; rank: 8, crd: 282011, firm: Cross State Financial Group LLC, city: Albuquerque, value: 188304908; rank: 9, crd: 170002, firm: Financial Partners, LLC, city: Santa Fe, value: 181725211; rank: 10, crd: 107110, firm: Hanseatic Management Services Inc, city: Albuquerque, value: 174000000, fastest-growing: rank: 1, crd: 282089, firm: Zanetti Financial, LLC, city: Albuquerque, value: 1.00104914201947; rank: 2, crd: 333331, firm: Madrid Wealth Management, city: Albuquerque, value: 0.665206881952166; rank: 3, crd: 107110, firm: Hanseatic Management Services Inc, city: Albuquerque, value: 0.298507462686567; rank: 4, crd: 170002, firm: Financial Partners, LLC, city: Santa Fe, value: 0.247790292813213; rank: 5, crd: 322276, firm: Bco Wealth Management, LLC, city: Carlsbad, value: 0.19731190490668; rank: 6, crd: 158890, firm: Oakmont Advisory Group, LLC, city: Albuquerque, value: 0.173809050755278; rank: 7, crd: 113715, firm: Steve Lynch Wealth Management, city: Albuquerque, value: 0.160344294566818; rank: 8, crd: 296462, firm: Waterrock Wealth Management, city: Albuquerque, value: 0.159856405632017; rank: 9, crd: 164970, firm: Horizons Sustainable Financial Services, Inc., city: Santa Fe, value: 0.146236359779356; rank: 10, crd: 306144, firm: Stonekeep Investments, LLC, city: Sante Fe, value: 0.138278234603121, fastest-growing-3-year: rank: 1, crd: 282089, firm: Zanetti Financial, LLC, city: Albuquerque, value: 0.553459733739239; rank: 2, crd: 106802, firm: Westwind Capital, city: Las Cruces, value: 0.181230848165849; rank: 3, crd: 107110, firm: Hanseatic Management Services Inc, city: Albuquerque, value: 0.179635392944828; rank: 4, crd: 282011, firm: Cross State Financial Group LLC, city: Albuquerque, value: 0.171219888115823; rank: 5, crd: 145687, firm: Portfolio Wealth Advisors, city: Albuquerque, value: 0.152712636345135; rank: 6, crd: 296462, firm: Waterrock Wealth Management, city: Albuquerque, value: 0.148997807884667; rank: 7, crd: 322276, firm: Bco Wealth Management, LLC, city: Carlsbad, value: 0.143334053147687; rank: 8, crd: 109791, firm: John Moore & Associates Inc, city: Albuquerque, value: 0.124982092694552; rank: 9, crd: 158890, firm: Oakmont Advisory Group, LLC, city: Albuquerque, value: 0.115170699612622; rank: 10, crd: 159402, firm: Sandia Wealth Management, LLC, city: Albuquerque, value: 0.111516515998318, fastest-growing-5-year: rank: 1, crd: 145687, firm: Portfolio Wealth Advisors, city: Albuquerque, value: 0.128276718537998; rank: 2, crd: 106802, firm: Westwind Capital, city: Las Cruces, value: 0.100742411364948; rank: 3, crd: 109791, firm: John Moore & Associates Inc, city: Albuquerque, value: 0.0952902165599467; rank: 4, crd: 107110, firm: Hanseatic Management Services Inc, city: Albuquerque, value: 0.0571260320811293; rank: 5, crd: 164970, firm: Horizons Sustainable Financial Services, Inc., city: Santa Fe, value: 0.0497354474967691; rank: 6, crd: 170002, firm: Financial Partners, LLC, city: Santa Fe, value: -0.00893324740365253; rank: 7, crd: 170872, firm: Santa FE Advisors LLC, city: Santa Fe, value: -0.0630341233373996, biggest-asset-gains: rank: 1, crd: 282089, firm: Zanetti Financial, LLC, city: Albuquerque, value: 404896758; rank: 2, crd: 333331, firm: Madrid Wealth Management, city: Albuquerque, value: 84708818; rank: 3, crd: 106802, firm: Westwind Capital, city: Las Cruces, value: 80788376; rank: 4, crd: 322276, firm: Bco Wealth Management, LLC, city: Carlsbad, value: 59288794; rank: 5, crd: 109791, firm: John Moore & Associates Inc, city: Albuquerque, value: 58583537; rank: 6, crd: 107110, firm: Hanseatic Management Services Inc, city: Albuquerque, value: 40000000; rank: 7, crd: 170002, firm: Financial Partners, LLC, city: Santa Fe, value: 36087589; rank: 8, crd: 145687, firm: Portfolio Wealth Advisors, city: Albuquerque, value: 22267186; rank: 9, crd: 158890, firm: Oakmont Advisory Group, LLC, city: Albuquerque, value: 22137861; rank: 10, crd: 282011, firm: Cross State Financial Group LLC, city: Albuquerque, value: 21537428, most-clients: rank: 1, crd: 282089, firm: Zanetti Financial, LLC, city: Albuquerque, value: 1481; rank: 2, crd: 106802, firm: Westwind Capital, city: Las Cruces, value: 1136; rank: 3, crd: 109791, firm: John Moore & Associates Inc, city: Albuquerque, value: 729; rank: 4, crd: 113715, firm: Steve Lynch Wealth Management, city: Albuquerque, value: 727; rank: 5, crd: 322276, firm: Bco Wealth Management, LLC, city: Carlsbad, value: 552; rank: 6, crd: 296462, firm: Waterrock Wealth Management, city: Albuquerque, value: 485; rank: 7, crd: 158890, firm: Oakmont Advisory Group, LLC, city: Albuquerque, value: 476; rank: 8, crd: 282011, firm: Cross State Financial Group LLC, city: Albuquerque, value: 407; rank: 9, crd: 164970, firm: Horizons Sustainable Financial Services, Inc., city: Santa Fe, value: 310; rank: 10, crd: 145687, firm: Portfolio Wealth Advisors, city: Albuquerque, value: 283, client-growth: rank: 1, crd: 296462, firm: Waterrock Wealth Management, city: Albuquerque, value: 0.763636363636364; rank: 2, crd: 282089, firm: Zanetti Financial, LLC, city: Albuquerque, value: 0.578891257995736; rank: 3, crd: 113715, firm: Steve Lynch Wealth Management, city: Albuquerque, value: 0.24914089347079; rank: 4, crd: 333331, firm: Madrid Wealth Management, city: Albuquerque, value: 0.148760330578512; rank: 5, crd: 306144, firm: Stonekeep Investments, LLC, city: Sante Fe, value: 0.14; rank: 6, crd: 170002, firm: Financial Partners, LLC, city: Santa Fe, value: 0.135593220338983; rank: 7, crd: 107110, firm: Hanseatic Management Services Inc, city: Albuquerque, value: 0.112820512820513; rank: 8, crd: 106802, firm: Westwind Capital, city: Las Cruces, value: 0.109375; rank: 9, crd: 322276, firm: Bco Wealth Management, LLC, city: Carlsbad, value: 0.0298507462686568; rank: 10, crd: 145687, firm: Portfolio Wealth Advisors, city: Albuquerque, value: 0.00354609929078009, most-accounts: rank: 1, crd: 109791, firm: John Moore & Associates Inc, city: Albuquerque, value: 2683; rank: 2, crd: 106802, firm: Westwind Capital, city: Las Cruces, value: 2131; rank: 3, crd: 282089, firm: Zanetti Financial, LLC, city: Albuquerque, value: 1481; rank: 4, crd: 322276, firm: Bco Wealth Management, LLC, city: Carlsbad, value: 1173; rank: 5, crd: 158890, firm: Oakmont Advisory Group, LLC, city: Albuquerque, value: 1146; rank: 6, crd: 282011, firm: Cross State Financial Group LLC, city: Albuquerque, value: 1111; rank: 7, crd: 145687, firm: Portfolio Wealth Advisors, city: Albuquerque, value: 761; rank: 8, crd: 113715, firm: Steve Lynch Wealth Management, city: Albuquerque, value: 727; rank: 9, crd: 159402, firm: Sandia Wealth Management, LLC, city: Albuquerque, value: 562; rank: 10, crd: 306144, firm: Stonekeep Investments, LLC, city: Sante Fe, value: 443, most-advisory-staff: rank: 1, crd: 282011, firm: Cross State Financial Group LLC, city: Albuquerque, value: 10; rank: 2, crd: 109791, firm: John Moore & Associates Inc, city: Albuquerque, value: 9; rank: 3, crd: 106802, firm: Westwind Capital, city: Las Cruces, value: 7; rank: 4, crd: 164970, firm: Horizons Sustainable Financial Services, Inc., city: Santa Fe, value: 6; rank: 4, crd: 194517, firm: Market Gauge Asset Management, city: Santa Fe, value: 6; rank: 6, crd: 296462, firm: Waterrock Wealth Management, city: Albuquerque, value: 5; rank: 7, crd: 107110, firm: Hanseatic Management Services Inc, city: Albuquerque, value: 4; rank: 7, crd: 170872, firm: Santa FE Advisors LLC, city: Santa Fe, value: 4; rank: 7, crd: 322276, firm: Bco Wealth Management, LLC, city: Carlsbad, value: 4; rank: 7, crd: 333331, firm: Madrid Wealth Management, city: Albuquerque, value: 4, most-hnw-clients: rank: 1, crd: 282089, firm: Zanetti Financial, LLC, city: Albuquerque, value: 296; rank: 2, crd: 106802, firm: Westwind Capital, city: Las Cruces, value: 230; rank: 3, crd: 109791, firm: John Moore & Associates Inc, city: Albuquerque, value: 226; rank: 4, crd: 322276, firm: Bco Wealth Management, LLC, city: Carlsbad, value: 109; rank: 5, crd: 164970, firm: Horizons Sustainable Financial Services, Inc., city: Santa Fe, value: 101; rank: 6, crd: 145687, firm: Portfolio Wealth Advisors, city: Albuquerque, value: 94; rank: 7, crd: 107110, firm: Hanseatic Management Services Inc, city: Albuquerque, value: 76; rank: 8, crd: 159402, firm: Sandia Wealth Management, LLC, city: Albuquerque, value: 67; rank: 9, crd: 170002, firm: Financial Partners, LLC, city: Santa Fe, value: 65; rank: 10, crd: 158890, firm: Oakmont Advisory Group, LLC, city: Albuquerque, value: 58, most-cfp-professionals: rank: 1, crd: 164970, firm: Horizons Sustainable Financial Services, Inc., city: Santa Fe, value: 3; rank: 1, crd: 333331, firm: Madrid Wealth Management, city: Albuquerque, value: 3; rank: 3, crd: 106802, firm: Westwind Capital, city: Las Cruces, value: 2; rank: 3, crd: 109791, firm: John Moore & Associates Inc, city: Albuquerque, value: 2; rank: 3, crd: 144118, firm: Truepath Financial Planning, city: Albuquerque, value: 2; rank: 3, crd: 170002, firm: Financial Partners, LLC, city: Santa Fe, value: 2; rank: 3, crd: 286554, firm: SKG Capital Advisors, LLC, city: Albuquerque, value: 2; rank: 3, crd: 322276, firm: Bco Wealth Management, LLC, city: Carlsbad, value: 2; rank: 9, crd: 107110, firm: Hanseatic Management Services Inc, city: Albuquerque, value: 1; rank: 9, crd: 107815, firm: Drucker, David J. DBA Sunset Financial Management, city: Albuquerque, value: 1, newest: rank: 1, crd: 339041, firm: Counterpoint, city: Santa Fe, value: 550000; rank: 2, crd: 157425, firm: Aquarius Financial, city: Santa Fe, value: 0; rank: 2, crd: 337454, firm: Seasons Wealth Services LLC, city: Albuquerque, value: 0; rank: 2, crd: 338930, firm: Cradle to College Financial, LLC, city: Santa Fe, value: 0; rank: 2, crd: 340039, firm: Thoughtful Wealth Advisory LLC, city: Abiquiu, value: 0; rank: 2, crd: 341652, firm: Alvarez Advisory LLC, city: Albuquerque, value: 0; rank: 2, crd: 342446, firm: Mountain Sky Investment Advisors, city: Santa Fe, value: 0
- cities: name: Albuquerque, independent_rias: 28, raum: 3994018529, url: https://advisoriq.com/ria/states/new-mexico/albuquerque/; name: Santa Fe, independent_rias: 20, raum: 853117050, url: https://advisoriq.com/ria/states/new-mexico/santa-fe/
- iar_ce_status: not adopted

## Notes

- Firms are placed in the state of their main office.
- History covers SEC-registered firms only, from October 2018.

## Sources

- SEC, Information About Registered Investment Advisers (ia100226.zip), checked 2026-10-07: https://www.sec.gov/files/investment/data/other/information-about-registered-investment-advisers-exempt-reporting-advisers/ia100226.zip
- IAPD compilation reports (IA_FIRM_STATE_Feed_10_07_2026.xml.gz), checked 2026-10-07: https://adviserinfo.sec.gov/compilation
- NASAA IAR CE map, checked 2026-10-05: https://www.nasaa.org/industry-resources/investment-advisers/investment-adviser-representative-continuing-education/iar-ce-map/

## Related

- [RIA market data by state](https://advisoriq.com/ria/states/)
- [Largest independent RIAs by assets under management in New Mexico](https://advisoriq.com/ria/rankings/largest/new-mexico/)
- [Fastest-growing independent RIAs over one year in New Mexico](https://advisoriq.com/ria/rankings/fastest-growing/new-mexico/)
- [Fastest-growing independent RIAs over three years in New Mexico](https://advisoriq.com/ria/rankings/fastest-growing-3-year/new-mexico/)
- [Fastest-growing independent RIAs over five years in New Mexico](https://advisoriq.com/ria/rankings/fastest-growing-5-year/new-mexico/)
- [IAR CE in New Mexico](https://advisoriq.com/ce/iar/new-mexico/)

## Cite as

AdvisorIQ, as of 2026-10-02. https://advisoriq.com/ria/states/new-mexico/

License: https://advisoriq.com/license/