# Independent RIAs with the most advisory staff in New Mexico

As of October 2, 2026, Cross State Financial Group LLC ranked #1 in New Mexico in AdvisorIQ's ranking of independent RIAs with the most advisory staff, with 10.

As of: 2026-10-02
Address: https://advisoriq.com/ria/rankings/most-advisory-staff/new-mexico/

## Facts

- ranking: Independent RIAs with the most advisory staff
- how_it_is_computed: Firms ranked by employees who perform investment advisory functions, including research (Form ADV Item 5.B(1)), in the data of October 2, 2026. SEC-registered and state-registered firms are both ranked. Independent wealth management RIAs are ranked: firms whose individual and high net worth clients hold at least half of their regulatory assets and that offer financial planning or portfolio management for individuals, leaving out broker-dealers, banks and their advisory arms. The all wealth firms view ranks the same way with those broker-dealer affiliated firms added. Asset managers, private fund managers, pension consultants and platform managers are never ranked (see the methodology). State lists use each firm's main office state, or its registration state when the main office is not public. The US list leaves out firms whose main office is outside the United States. Equal values share a rank and are listed by CRD number.
- unit: count
- scope: New Mexico
- firms_listed: 65
- rows: rank: 1, crd: 282011, firm: Cross State Financial Group LLC, city: Albuquerque, state: NM, value: 10, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/282011/; rank: 2, crd: 109791, firm: John Moore & Associates Inc, city: Albuquerque, state: NM, value: 9, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/109791/; rank: 3, crd: 106802, firm: Westwind Capital, city: Las Cruces, state: NM, value: 7, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/106802/; rank: 4, crd: 164970, firm: Horizons Sustainable Financial Services, Inc., city: Santa Fe, state: NM, value: 6, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/164970/; rank: 4, crd: 194517, firm: Market Gauge Asset Management, city: Santa Fe, state: NM, value: 6, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/194517/; rank: 6, crd: 296462, firm: Waterrock Wealth Management, city: Albuquerque, state: NM, value: 5, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/296462/; rank: 7, crd: 107110, firm: Hanseatic Management Services Inc, city: Albuquerque, state: NM, value: 4, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/107110/; rank: 7, crd: 170872, firm: Santa FE Advisors LLC, city: Santa Fe, state: NM, value: 4, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/170872/; rank: 7, crd: 322276, firm: Bco Wealth Management, LLC, city: Carlsbad, state: NM, value: 4, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/322276/; rank: 7, crd: 333331, firm: Madrid Wealth Management, city: Albuquerque, state: NM, value: 4, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/333331/; rank: 11, crd: 143677, firm: New Line Capital, LLC, city: Santa Fe, state: NM, value: 3, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/143677/; rank: 11, crd: 155883, firm: El Camino Real Financial Advisors, city: Santa Teresa, state: NM, value: 3, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/155883/; rank: 11, crd: 158890, firm: Oakmont Advisory Group, LLC, city: Albuquerque, state: NM, value: 3, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/158890/; rank: 11, crd: 170002, firm: Financial Partners, LLC, city: Santa Fe, state: NM, value: 3, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/170002/; rank: 11, crd: 316907, firm: Altamira Financial Group, LLC, city: Santa Fe, state: NM, value: 3, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/316907/; rank: 11, crd: 325643, firm: Finance Wisdom, city: Edgewood, state: NM, value: 3, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/325643/; rank: 17, crd: 113715, firm: Steve Lynch Wealth Management, city: Albuquerque, state: NM, value: 2, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/113715/; rank: 17, crd: 115185, firm: Hurst Capital Management, city: Albuquerque, state: NM, value: 2, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/115185/; rank: 17, crd: 144118, firm: Truepath Financial Planning, city: Albuquerque, state: NM, value: 2, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/144118/; rank: 17, crd: 147392, firm: Stonebridge Capital Management NW, LLC, city: Ruidoso, state: NM, value: 2, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/147392/; rank: 17, crd: 282089, firm: Zanetti Financial, LLC, city: Albuquerque, state: NM, value: 2, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/282089/; rank: 17, crd: 286554, firm: SKG Capital Advisors, LLC, city: Albuquerque, state: NM, value: 2, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/286554/; rank: 17, crd: 306144, firm: Stonekeep Investments, LLC, city: Sante Fe, state: NM, value: 2, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/306144/; rank: 17, crd: 315102, firm: Jackson & Associates, Inc., city: Albuquerque, state: NM, value: 2, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/315102/; rank: 25, crd: 107815, firm: Drucker, David J. DBA Sunset Financial Management, city: Albuquerque, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/107815/; rank: 25, crd: 114229, firm: Field Capital Management, LLC, city: Santa Fe, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/114229/; rank: 25, crd: 114540, firm: Quest Investment Portfolio Management, Limited, city: Roswell, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/114540/; rank: 25, crd: 114956, firm: Keith Kelvin Anderson, city: Santa Fe, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/114956/; rank: 25, crd: 115291, firm: Oakmont Financial Services, L.L.C., city: Santa Fe, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/115291/; rank: 25, crd: 116482, firm: Eddie Haggar Capital MGT, Inc., city: Santa Fe, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/116482/; rank: 25, crd: 119180, firm: G. Allen Financial Inc., city: Santa Fe, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/119180/; rank: 25, crd: 137781, firm: Cloak Advisors, city: Albuquerque, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/137781/; rank: 25, crd: 144382, firm: T.C. Schwab Financial Planning, LLC, city: Santa Fe, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/144382/; rank: 25, crd: 145687, firm: Portfolio Wealth Advisors, city: Albuquerque, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/145687/; rank: 25, crd: 146678, firm: Hegarty Investment Logic, LLC, city: Aztec, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/146678/; rank: 25, crd: 148603, firm: Coalson Financial Services, LLC, city: Las Cruces, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/148603/; rank: 25, crd: 148777, firm: Zia Investment Advisors, city: Albuquerque, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/148777/; rank: 25, crd: 157425, firm: Aquarius Financial, city: Santa Fe, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/157425/; rank: 25, crd: 159402, firm: Sandia Wealth Management, LLC, city: Albuquerque, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/159402/; rank: 25, crd: 165175, firm: Bustamante Financial Planning, city: Santa Fe, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/165175/; rank: 25, crd: 166363, firm: First Choice Financial Planning, LLC, city: Alamogordo, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/166363/; rank: 25, crd: 170150, firm: Juniper Capital Management LLC, city: Santa Fe, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/170150/; rank: 25, crd: 275028, firm: SML Advisory, city: Rio Rancho, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/275028/; rank: 25, crd: 277115, firm: Kipling & Co., city: Sandia Park, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/277115/; rank: 25, crd: 283587, firm: Cratty & Swanson Advisors L.L.C., city: Las Cruces, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/283587/; rank: 25, crd: 288181, firm: Intentional Finance, LLC, city: Albuquerque, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/288181/; rank: 25, crd: 293842, firm: Highrocks Wealth, LLC, city: Santa Fe, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/293842/; rank: 25, crd: 300544, firm: Pihl Financial Planning, city: Albuquerque, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/300544/; rank: 25, crd: 309251, firm: Kiehne Wealth & Retirement, LLC, city: Los Lunas, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/309251/; rank: 25, crd: 312080, firm: Fish Advisory, LLC, city: Santa Fe, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/312080/; rank: 25, crd: 319684, firm: Financial Design & Research, city: Albuquerque, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/319684/; rank: 25, crd: 322021, firm: Educated Wallet LLC, city: Albuquerque, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/322021/; rank: 25, crd: 325328, firm: Randall Financial LLC, city: Albuquerque, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/325328/; rank: 25, crd: 325670, firm: The Tiny House Adviser, city: Abiquiu, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/325670/; rank: 25, crd: 327173, firm: Be Brave Not Broke LLC, city: Albuquerque, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/327173/; rank: 25, crd: 327538, firm: Petroglyph Wealth, city: Rio Rancho, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/327538/; rank: 25, crd: 332414, firm: Zia Capital Investments LLC, city: Albuquerque, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/332414/; rank: 25, crd: 334096, firm: Grinstead Wealth Management, city: Albuquerque, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/334096/; rank: 25, crd: 334229, firm: Robinson Wealth and Financial Planning, city: Hobbs, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/334229/; rank: 25, crd: 335569, firm: Ego Death Financial LLC, city: Albuquerque, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/335569/; rank: 25, crd: 338930, firm: Cradle to College Financial, LLC, city: Santa Fe, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/338930/; rank: 25, crd: 339041, firm: Counterpoint, city: Santa Fe, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/339041/; rank: 25, crd: 340039, firm: Thoughtful Wealth Advisory LLC, city: Abiquiu, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/340039/; rank: 25, crd: 341652, firm: Alvarez Advisory LLC, city: Albuquerque, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/341652/; rank: 25, crd: 342446, firm: Mountain Sky Investment Advisors, city: Santa Fe, state: NM, value: 1, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/342446/

## Notes

- Firms marked as successors reported on Form ADV Item 4 that they succeeded to another adviser's business; their growth is shown as reported.
- Each ranking lists at most the top 100 firms.

## Sources

- SEC, Information About Registered Investment Advisers (ia100226.zip), checked 2026-10-07: https://www.sec.gov/files/investment/data/other/information-about-registered-investment-advisers-exempt-reporting-advisers/ia100226.zip
- IAPD compilation reports (IA_FIRM_STATE_Feed_10_07_2026.xml.gz), checked 2026-10-07: https://adviserinfo.sec.gov/compilation

## Related

- [Independent RIAs with the most advisory staff, nationally](https://advisoriq.com/ria/rankings/most-advisory-staff/)
- [RIA market data for New Mexico](https://advisoriq.com/ria/states/new-mexico/)
- [All RIA rankings](https://advisoriq.com/ria/rankings/)
- [How the directory is built](https://advisoriq.com/ria/methodology/)

## Cite as

AdvisorIQ, as of 2026-10-02. https://advisoriq.com/ria/rankings/most-advisory-staff/new-mexico/

License: https://advisoriq.com/license/