# Largest independent RIAs by assets under management in New Mexico

As of October 2, 2026, John Moore & Associates Inc ranked #1 in New Mexico in AdvisorIQ's ranking of largest independent RIAs by assets under management, with $1.0 billion.

As of: 2026-10-02
Address: https://advisoriq.com/ria/rankings/largest/new-mexico/

## Facts

- ranking: Largest independent RIAs by assets under management
- how_it_is_computed: SEC-registered and state-registered firms that report RAUM, ranked by RAUM. Independent wealth management RIAs are ranked: firms whose individual and high net worth clients hold at least half of their regulatory assets and that offer financial planning or portfolio management for individuals, leaving out broker-dealers, banks and their advisory arms. The all wealth firms view ranks the same way with those broker-dealer affiliated firms added. Asset managers, private fund managers, pension consultants and platform managers are never ranked (see the methodology). RAUM is regulatory assets under management (Form ADV Item 5.F(2)(c)) as reported in each firm's latest Form ADV filing in the data of October 2, 2026, usually as of the firm's last fiscal year end. Firms reporting no RAUM are not ranked. State lists use each firm's main office state, or its registration state when the main office is not public. The US list leaves out firms whose main office is outside the United States. Equal values share a rank and are listed by CRD number.
- unit: usd
- scope: New Mexico
- firms_listed: 53
- rows: rank: 1, crd: 109791, firm: John Moore & Associates Inc, city: Albuquerque, state: NM, value: 1028769091, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/109791/; rank: 2, crd: 282089, firm: Zanetti Financial, LLC, city: Albuquerque, state: NM, value: 809369167, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/282089/; rank: 3, crd: 106802, firm: Westwind Capital, city: Las Cruces, state: NM, value: 795933599, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/106802/; rank: 4, crd: 145687, firm: Portfolio Wealth Advisors, city: Albuquerque, state: NM, value: 395456386, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/145687/; rank: 5, crd: 322276, firm: Bco Wealth Management, LLC, city: Carlsbad, state: NM, value: 359771393, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/322276/; rank: 6, crd: 333331, firm: Madrid Wealth Management, city: Albuquerque, state: NM, value: 212050883, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/333331/; rank: 7, crd: 159402, firm: Sandia Wealth Management, LLC, city: Albuquerque, state: NM, value: 193482000, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/159402/; rank: 8, crd: 282011, firm: Cross State Financial Group LLC, city: Albuquerque, state: NM, value: 188304908, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/282011/; rank: 9, crd: 170002, firm: Financial Partners, LLC, city: Santa Fe, state: NM, value: 181725211, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/170002/; rank: 10, crd: 107110, firm: Hanseatic Management Services Inc, city: Albuquerque, state: NM, value: 174000000, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/107110/; rank: 11, crd: 306144, firm: Stonekeep Investments, LLC, city: Sante Fe, state: NM, value: 169575000, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/306144/; rank: 12, crd: 296462, firm: Waterrock Wealth Management, city: Albuquerque, state: NM, value: 153703156, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/296462/; rank: 13, crd: 113715, firm: Steve Lynch Wealth Management, city: Albuquerque, state: NM, value: 153357000, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/113715/; rank: 14, crd: 164970, firm: Horizons Sustainable Financial Services, Inc., city: Santa Fe, state: NM, value: 151158000, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/164970/; rank: 15, crd: 158890, firm: Oakmont Advisory Group, LLC, city: Albuquerque, state: NM, value: 149506723, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/158890/; rank: 16, crd: 316907, firm: Altamira Financial Group, LLC, city: Santa Fe, state: NM, value: 130326433, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/316907/; rank: 17, crd: 286554, firm: SKG Capital Advisors, LLC, city: Albuquerque, state: NM, value: 129361486, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/286554/; rank: 18, crd: 170872, firm: Santa FE Advisors LLC, city: Santa Fe, state: NM, value: 116141100, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/170872/; rank: 19, crd: 315102, firm: Jackson & Associates, Inc., city: Albuquerque, state: NM, value: 101392502, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/315102/; rank: 20, crd: 119180, firm: G. Allen Financial Inc., city: Santa Fe, state: NM, value: 101000000, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/119180/; rank: 21, crd: 115185, firm: Hurst Capital Management, city: Albuquerque, state: NM, value: 89028378, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/115185/; rank: 22, crd: 325643, firm: Finance Wisdom, city: Edgewood, state: NM, value: 58359964, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/325643/; rank: 23, crd: 114956, firm: Keith Kelvin Anderson, city: Santa Fe, state: NM, value: 55000000, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/114956/; rank: 24, crd: 147392, firm: Stonebridge Capital Management NW, LLC, city: Ruidoso, state: NM, value: 49374219, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/147392/; rank: 25, crd: 288181, firm: Intentional Finance, LLC, city: Albuquerque, state: NM, value: 42500982, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/288181/; rank: 26, crd: 115291, firm: Oakmont Financial Services, L.L.C., city: Santa Fe, state: NM, value: 37589020, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/115291/; rank: 27, crd: 144118, firm: Truepath Financial Planning, city: Albuquerque, state: NM, value: 36665586, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/144118/; rank: 28, crd: 137781, firm: Cloak Advisors, city: Albuquerque, state: NM, value: 36000000, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/137781/; rank: 29, crd: 143677, firm: New Line Capital, LLC, city: Santa Fe, state: NM, value: 31617302, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/143677/; rank: 30, crd: 146678, firm: Hegarty Investment Logic, LLC, city: Aztec, state: NM, value: 26926520, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/146678/; rank: 31, crd: 148777, firm: Zia Investment Advisors, city: Albuquerque, state: NM, value: 23709421, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/148777/; rank: 32, crd: 300544, firm: Pihl Financial Planning, city: Albuquerque, state: NM, value: 23127492, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/300544/; rank: 33, crd: 114540, firm: Quest Investment Portfolio Management, Limited, city: Roswell, state: NM, value: 21154000, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/114540/; rank: 34, crd: 194517, firm: Market Gauge Asset Management, city: Santa Fe, state: NM, value: 18678000, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/194517/; rank: 35, crd: 116482, firm: Eddie Haggar Capital MGT, Inc., city: Santa Fe, state: NM, value: 14000000, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/116482/; rank: 36, crd: 325328, firm: Randall Financial LLC, city: Albuquerque, state: NM, value: 13603424, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/325328/; rank: 37, crd: 148603, firm: Coalson Financial Services, LLC, city: Las Cruces, state: NM, value: 13583955, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/148603/; rank: 38, crd: 322021, firm: Educated Wallet LLC, city: Albuquerque, state: NM, value: 12575000, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/322021/; rank: 39, crd: 332414, firm: Zia Capital Investments LLC, city: Albuquerque, state: NM, value: 10637146, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/332414/; rank: 40, crd: 327538, firm: Petroglyph Wealth, city: Rio Rancho, state: NM, value: 10404710, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/327538/; rank: 41, crd: 107815, firm: Drucker, David J. DBA Sunset Financial Management, city: Albuquerque, state: NM, value: 9950000, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/107815/; rank: 42, crd: 334096, firm: Grinstead Wealth Management, city: Albuquerque, state: NM, value: 7467798, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/334096/; rank: 43, crd: 325670, firm: The Tiny House Adviser, city: Abiquiu, state: NM, value: 7321788, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/325670/; rank: 44, crd: 293842, firm: Highrocks Wealth, LLC, city: Santa Fe, state: NM, value: 6270806, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/293842/; rank: 45, crd: 277115, firm: Kipling & Co., city: Sandia Park, state: NM, value: 5900000, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/277115/; rank: 46, crd: 170150, firm: Juniper Capital Management LLC, city: Santa Fe, state: NM, value: 5201661, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/170150/; rank: 47, crd: 309251, firm: Kiehne Wealth & Retirement, LLC, city: Los Lunas, state: NM, value: 5000000, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/309251/; rank: 48, crd: 312080, firm: Fish Advisory, LLC, city: Santa Fe, state: NM, value: 3859517, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/312080/; rank: 49, crd: 166363, firm: First Choice Financial Planning, LLC, city: Alamogordo, state: NM, value: 3152000, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/166363/; rank: 50, crd: 275028, firm: SML Advisory, city: Rio Rancho, state: NM, value: 1248818, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/275028/; rank: 51, crd: 155883, firm: El Camino Real Financial Advisors, city: Santa Teresa, state: NM, value: 745622, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/155883/; rank: 52, crd: 339041, firm: Counterpoint, city: Santa Fe, state: NM, value: 550000, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/339041/; rank: 53, crd: 334229, firm: Robinson Wealth and Financial Planning, city: Hobbs, state: NM, value: 302670, base_value: not stated, succeeded_to_another_advisers_business: false, url: https://advisoriq.com/ria/firms/334229/

## Notes

- Firms marked as successors reported on Form ADV Item 4 that they succeeded to another adviser's business; their growth is shown as reported.
- Each ranking lists at most the top 100 firms.

## Sources

- SEC, Information About Registered Investment Advisers (ia100226.zip), checked 2026-10-07: https://www.sec.gov/files/investment/data/other/information-about-registered-investment-advisers-exempt-reporting-advisers/ia100226.zip
- IAPD compilation reports (IA_FIRM_STATE_Feed_10_07_2026.xml.gz), checked 2026-10-07: https://adviserinfo.sec.gov/compilation

## Related

- [Largest independent RIAs by assets under management, nationally](https://advisoriq.com/ria/rankings/largest/)
- [RIA market data for New Mexico](https://advisoriq.com/ria/states/new-mexico/)
- [All RIA rankings](https://advisoriq.com/ria/rankings/)
- [How the directory is built](https://advisoriq.com/ria/methodology/)

## Cite as

AdvisorIQ, as of 2026-10-02. https://advisoriq.com/ria/rankings/largest/new-mexico/

License: https://advisoriq.com/license/